A family owned, professionally run, long-term oriented group, built on a solid humanistic culture.

Who is Grupo Proeza?

An international Group headquartered in Monterrey, Nuevo León, Mexico. It is recognized for its continuous improvement, long-term relationships with customers and its commitment to developing talent.

Currently, Proeza has 2 operating units:


With more than 60 years of experience, Metalsa provides the light and commercial vehicles industries with chassis and body structural components for Pick Up Trucks, SUV’s, Heavy Trucks, and Buses.


With over 50 years in the market, Citrofrut is a Mexican company dedicated to provide the freshness of citrus and tropical fruits in each of its products. This company is an expert in the citrus processing industry and has achieved complete integration in its supply chain, including nurseries, groves, and processing plants.

And 2 investment units:


Since 1976 Astrum is the leader of technology and high communication in the Mexican market. Its mission is to provide services and solutions of high competitive worth, making use of informational technologies, mobile and fixed communications, action mechanisms to improve control, security and high-efficiency people management, and strategic actives.

Proeza Ventures

Venture capital company that invests in early-stage startups exclusively in the mobility space.

To achieve success, there is nothing like perseverance, consistency and mainly practice.

ENRIQUE ZAMBRANO, PROEZA CEO | Forbes Mexico interview, July 2017.


According to their 2025 Vision, their goal as a group is to obtain:

01 / Profitable revenues

02 / Strong presence in America, Asia and Europe

03 / In-depth management talent operating internationally

04 / A unifying culture that creates value and identity